Kendrick Lamar - Squabble Up
Creative Direction: Calmatic, Dave Free, & Kendrick Lamar
Release Date: November 2024
Assisted in styling for Kendrick Lamarโs โSquabble Upโ video. Took on a larger role by pulling outfits for the Bay Area dancers, capturing an authentic early 2000s hyphy vibe that gained significant attention. Took the initiative to redesign a vintage tee that was integral to the video, ensuring timely production. Pulled and styled looks for the old-school gangsters, incorporating accessories like bandanas to complete the outfits, and designed custom hats for the Latino crew. Stayed hands-on throughout the process, helping ensure everything ran smoothly from styling to final details.
